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We’ve made bakery easier to buy. So it’s easier to sell.
It makes sense. Display your bakery section in a way that your customers like, and you’ll sell more.
At Allied Bakeries, we’ve conducted major research into precisely the bakery your customers want, and how they want to buy it.
As a result, we have now refreshed many lines within our bakery ranges, designed specially to suit your store, whatever the size. Perhaps unsurprisingly, we discovered that what customers want in Scotland is different from what they want in Southend. So each bakery range has been designed and categorised by region, as well as by store size.
Click on links below for more information
Mega TrendsCurrently, there are three broad trends affecting the purchase behaviour of UK shoppers. Products that are either convenient or healthy or pleasurable to eat will sell well!
We’ve identified trends affecting the whole of the bakery category!
- Core range and full availability are crucial, with top up and distress shoppers being half of all bakery shoppers
- Top-up shoppers are high spending customers
- Over half of all bakery sales happen after 3pm
- Customers’ perception of freshness is often driven by lack of choice
- If a customer is disappointed in the range of bread available they may not use the shop for other purchases
- If you remind a customer using promotions or signage, they may be encouraged to make a purchase that they weren’t originally planning
- Bakery Snacks sell all year round, not just in the winter
To help you manage your fixture and maximize sales opportunities in line with those trends, here’s a recommendation for space allocation, based on overall market sales data:
It’s important that shoppers can find your bakery section, so use point of sale material to guide them.
Now, let’s take a look at how you can merchandise different-sized Allied Bakery fixtures within the bakery section for maximum impact and sales.
Click here if your store is in England & Wales
Click here if your store is in Scotland