Toastie
NEW sub-brand!
Coming soon - a new, exciting range of specially formulated products that are perfect for toasting.
In the meantime we have relaunched Toastie, one of Kingsmill's favourites. Made with our finest flour and no artificial preservatives, Toastie is sliced to a special thickness to give the perfect toast crispy on the outside and fluffy in the middle. It's great for thick cut sandwiches too!
Kingsmill's top range of irresistibly delicious and tempting bakery snacks are still available until the new sub-brand launches later in 2007: 6 Scrumptious Crumpets, 6 Perfect Pancakes, 4 Magnificent Muffins.
- Category Driver: Premium
Previously 17%, PREMIUM will represent 22% of all total category volume.
Look out for Kingsmill new product development in this sub-brand, coming soon!