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Head Start

Voted product of the year

To help mums smuggle extra goodness into the family, Kingsmill Head Start bread and rolls are baked to taste as good as Kingsmill white bread, but with the added goodness of Omega 3.

Functional foods with added Omega 3 are very popular as our bodies cannot easily produce these essential nutrients.

As a great source of the best kind of Omega 3 DHA/EPA, Kingsmill Head Start with Omega 3 meets a real consumer need and will drive category value*.

Plus, the functional foods market is currently worth £1.1bn annually and it's growing**!

  • Category Driver: Healthier Eating
    Previously 1 in 6, now 1 in 4 purchases will be HEALTHIER EATING products.
  • * AB Research.
  • ** Mintel average growth +13% annually.