Good as Gold
Kingsmill Good as Gold is lovingly baked using our finest flour. With our dedication to quality we've created a premium range of superior loaves that look and taste top notch.
Our new recipes deliver our best-ever premium batch-baked bread range… our best-ever white bread; and an improved mixture of grains on our malted grain bread.
The result? Good as Gold is a tastier, more indulgent treat than ever!
- Kingsmill Good as Gold Soft White has lower salt levels than Hovis or Warburtons Farmhouse White*
- Kingsmill Good as Gold Malted Grain has lower salt levels and higher fibre than Hovis Granary*
- Category Driver: Premium
Previously 17%, PREMIUM will represent 22% of all total category volume.
- *Back of pack comparison, per 100g, January 2007.