Crusts Away
Crusts Away! is the only totally crustless bread, which means no more leftovers and an empty lunch box at the end of the day. Soft right to the edge and no artificial preservatives, it's available in white and 50/50 - great tasting white bread with the hidden goodness of wholegrain flour but no bits!
Once they've tried it, consumers prefer Kingsmill Crusts Away! to Hovis Invisible Crust*.
- Kingsmill Crusts Away! White has lower salt levels and higher fibre than Hovis Invisible Crust White**
- 58% of mums remove the crusts 'often' or 'always' from their kids' sandwiches***
- Category Driver: Healthier Eating
Previously 1 in 6, now 1 in 4 purchases will be HEALTHIER EATING products.
- * Repeat Rates TNS World Panel 16 Week Data 2006.
- ** Back of pack comparison, per 100g, January 2007.
- *** Cambridge Market Research Ltd, 2005.