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50/50

Our unique 50/50 is the only white bread brand baked with 50% wholegrain flour and 50% white flour - with no bits! Delicious white bread with more wholegrain goodness, lower salt and higher fibre than Hovis Best of Both*.

New Kingsmill 50/50 preferred overall in blind taste tests**!
Research proves that our new recipe for 50/50 tastes better than the competition.

  • Category Driver: Healthier Eating
    Previously 1 in 6, now 1 in 4 purchases will be HEALTHIER EATING products.
  • * Back of pack comparison, per 100g, January 2007.
  • ** Cambridge Market Research Ltd, September 2006. Blind taste test using Kingsmill's recipe for Wholegrain & White, the new recipe for Kingsmill 50/50, Warburtons All In One and Hovis Best of Both.