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Kingsmill is undertaking the biggest brand relaunch in the history of the UK bakery category. The brand looks set to lead the category into the future with a £14m investment in an advertising and marketing campaign which includes a £10m advertising investment alone.
An extensive consumer research programme has shaped the relaunch of Kingsmill to deliver products consumers really want. The relaunch comprises of new product formulation, a bigger loaf, clear segmentation between new sub brands and new packaging to increase stand out on shelf and make the bread aisle easier for shoppers to navigate.
The relaunch will also see a brand new advertising campaign with significantly increased advertising spend for the brand.
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